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Jacob's Creek Blend Bar: wine made by you, for you

Wine lovers can create their own personal blend, using world-first blending technology at an innovative new winemaking experience in the Barossa Valley.

Last weekend kicked off the start of ‘Blend by Jacob’s Creek’ in the Barossa Valley - a dynamic new consumer winemaking experience in the custom built ‘Blend Bar’.

‘Blend by Jacob’s Creek’ offers wine-lovers the chance to collaborate with a winemaker and create a drop to perfectly match their individual palate, for a short time only. The pop
up bar, which is located at the Jacob’s Creek Visitor Centre in the Barossa Valley, is open weekends 12-4pm for the next seven weeks.

The unique Blend experience combines a social wine bar atmosphere with the opportunity for people to work one-on-one with a Jacob’s Creek winemaker to taste a number of
individual grape varieties and combine them to make their very own red or white Blend.

With an expert winemaker as their guide, customers add different amounts of the various varietal wines, namely Shiraz, Cabernet Sauvignon, Merlot and Pinot Noir in the red category
and Sauvignon Blanc, Moscato, Chardonnay and Riesling in the white, to match their taste. With up to 548 different wine blends possible from these combinations, the ideal blend for
each person is waiting to be created.

Their exact wine recipe will then be blended by the state-of-the-art Jacob’s Creek Blend machine and professional bottled on the spot, complete with a personalised label featuring
their name e.g. John Smith’s Blend. The entire Blend experience including a bottle of their own wine to take home, costs $50 and takes around 20 minutes.

Blend by Jacob’s Creek is available for a limited time only every Saturday and Sunday from 16 August to 5 October from 12-4pm at the Jacob’s Creek Visitor Centre, Barossa Valley Way,
Rowland Flat. Bookings are recommended by calling 08 8521 3000 but walk ins are welcome.

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Global Communications Team, Pernod Ricard Winemakers, Pernod Ricard Winemakers

Phone: +61 2 8874 8222
Email Address : GlobalComms.PRWinemakers@pernod-ricard.com