Jacob’s Creek Wine and Music Tasting Experience
Ever wondered how music can change the taste of wine?
Google “wine and music study” and over 2 million search results come up. A recent study was done in 2014 by Charles Spence, a professor at Oxford University. He ran the world’s largest multi-sensory experience in London to find out how colour and sound affect the flavours in wines: 3,000 people were given a glass of wine to taste while being exposed to changes in light and sound. They found that sound could change the taste and texture of the wine and by listening simultaneously to music it increased your pleasure by 15%.
Keen to try it? Read on to find out how you can conduct your own wine and music tasting experience at home.